WebKopywrighter Services
As a freelance “on-call” business writer, the WebKopywrighter supplies a dependable, creative voice for:
Web Services
- Keyword Research: "Keywords" are the terms people use to find you: not just the generic terms which describe your business, your products and services, but the words and phrases people type in when they're searching for a product or service. Keywords should be plentiful in the copy vistors read on your site, not only as assurance that they've come to the right place, but also to assist the search engines' chances of finding you. And since individuals think in a variety of ways about any given subject, their search terms are wildly divergent. It's essential to determine the right keywords, and to utilize them in the meta tags.
- Meta tag Research: Meta tags are literally, "big" players, but are invisible to the casual website visitor. Meta tags help the search engines find and rank sites. There are a number of different types of meta tags, the most important being the "Description", and to a slightly lesser extent, meta Keywords.
- SEO Web Copy: Search engines find and rank sites according to a number of factors or algorithms, (which change frequently). Essentially, there are two types of searches which affect rankings: Paid and Organic. Paid searches are obvious: those "sponsored links" found at the top of every search page, or, even easier to find, displayed on the right hand side of the page. Organic searches are those in which the visitor types in a word or phrase. Sites will be ranked higher if they include more of these terms or phrases, or are "keyword rich." So it's up to the webpage writer to utilize those terms, all the while keeping the copy readable.
- Blogs: Blogs are an excellent way to become search engine friendly, because the content changes frequently. Yet what do you write? How many times can you talk up your business in a new, exciting and fresh manner? Who writes this for you?
- Articles: An excellent way to improve your standing as an industry leader or expert is to write informative articles that can be submitted to distributors, usually free of charge. They are wonderfully passive sales tools because they offer bonus opportunities for visitors to discover you, as, linked properly back to your site, they can provide another way for potential customers to find you.
- Consultation: Have a current site that's not getting enough vistors, unique visitors, page hits or conversions? Improve the site organically, with the assistance of a professional webpage consultant.
Business Writing
General Writing
Keeping Your Website Fresh
A website's two-dimensional layout is essentially static, no matter how it's been jazzed up with animation, audio or video. But, properly optimized, can become a living, viable entity, a wonderful tool to promote your business or organization. In its simplest form, a website supplies needed information for the increasing number of visitors who prefer to let their keyboards do their shopping or legwork.
But too many websites are created, then allowed to languish. Many a website, visited months after its creation, is giving outdated information about an "upcoming event" that has long since faded from memory. It's an instant black mark against your business, giving the impression that you're asleep at the switch, or worse yet, no longer in business.
It's essential that your website is carefully maintained, with fresh new content. But the typical tendency, once it's created and up on the web, is to let it stay there for visitors to discover.
The search engines love sites with frequent changes or updates. But, as with all phases of a business, it's not always possible to make these updates yourself. And in this economic climate, it's more and more difficult to find the time or staff to keep your site fresh, search engine-friendly and profitable as the promotional tool it can be.
That's why retaining the services of a a professional website copywriter (like WebKopywrighter) can go a long way toward improving the effectiveness of your website.