What do monkeys have to do with copywriting?

"How To Power-Boost Your Website’s Performance”

Discover proven methods to dramatically improve the static quality of your current website. Upgrade that "electronic brochure" look!

Copywriting is the most important element of your marketing efforts.

And I don't claim that just because I'm a copywriter.

"A Roomful of Monkeys: Copywriting Secrets to Power-Boost Your Website" is a comprehensive, power-packed e-book that can be yours in just minutes.

You’ll learn tips and techniques to dramatically bolster your conversion rates and sales.

And it all starts with understanding the importance of meeting and exceeding your readers' (and visitors') expectations.

Who Am I?

Hi, I'm Bill Kaye, and I've written effective, persuasive copy for radio for more than 20 years. Radio copy is one of the most demanding challenges for a copywriter.

After all, the first reaction of most radio listeners is to punch a button when the dreaded commercials come on. I have 60 (and often just 30 or 15) seconds to hook, captivate, inform, persuade and create a compelling "call to action."

I've got to supply the words to keep listeners listening, not just hearing.

I've got to get the client’s message across effectively.

All the while fighting the listener's urge to switch stations.

What holds the listener is the wording.

The internet presents an even stronger challenge for the copywriter.

Because while there are thousands of radio stations across the country.. there are millions of websites to choose from.

And sampling them is (almost!) as easy as punching a radio button.

First, consider an all-too familiar meeting at a typical small or medium-sized business. We're in the conference room of the Creative Department, but it could easily be Marketing, Promotions, or just the owner and some key personnel. Let's listen in..

It was growing late and the deadline loomed.
"Jenkins," the President said with some degree of impatience, "where are we on the Loomis project?"
"All set," Jenkins said, but the rest of the committee exchanged doubtful looks. "The layout's set, we've settled on the graphics and the theme…"
"But the copywriting," the President interrupted, "what about the writing? Who do we have on that?"
"Well…"
"We don’t have a writer yet?"
"I thought we could go ask Alice again."
Rita rolled her eyes. "But Alice is so, so…"
"Competent?" Ryan offered.
"Pedestrian," Marty said.
"Boring," the President said, slapping his hand on the table. "Everything she writes sounds the same."
"But we've got to get this done by Thursday," Jenkins said. "And Alice is on staff. We can work with her."
"But Loomis deserves so much better," the President mused. "Options, anyone?"

As I said: typical. Most small businesses looking for the most economical solutions often compromise.

Worse, they underestimate the most important element of their marketing, advertising and promotional campaigns.

Let's return to the conference room...

No one answered immediately. The President slapped the table again. "There must be somebody other than Alice."
"A freelancer?" Rita offered.
Jenkins frowned. "We haven’t had much luck there. They’re all so…"
"Unreliable," Ryan said.
"Temperamental," Marty said.
"Expensive," the President said. "Loomis will never go for the added expense of a freelancer. We're supposed to offer it all, remember. In-house."
"But we can do better than Alice,"Rita said.
"I don't have the time," Marty said.
"I'm a graphics guy," Ryan said. "Don't ask me to write."
"Loomis needs it by Thursday," the President said gloomily. "And I don't want to blow the budget on an agency."

So close.

For a moment there, they were on the right track. Because doing it yourself, or relying on staffers who aren't trained in the science of persuasive copywriting dooms the finished product to less than stellar results.

Because it all begins with the copywriting.

Everything your business produces under its logo or letterhead reflects on your business, positively or negatively.

And no matter how polished the "look" of the finished product, if the wording is flat, your brochure, newsletter, sales piece or website will produce lackluster results.

It could be better.

It should be better.

It will be better, once you learn the principles and techniques in "A Roomful of Monkeys."

So who does your writing?

No matter what choice you make for a writer, it's important to know the secrets behind effective copywriting, not just for your printed materials, but now more than ever, for the awesome potential of the internet.

And that's what you'll learn in "A Roomful of Monkeys: Copywriting Secrets to Power-Boost your Website."

Want to know what you'll get?

What you'll discover

First, you'll learn what a roomful of monkeys has to do with copywriting. HINT: it's an "infinitely improbable probability."

But more importantly, you'll get tips, advice and the reasons why copywriting is an often-neglected element of your advertising and marketing efforts. You'll learn:

Why the internet can be called "advertising on demand." (p. 20)

What causes potential buyers to morph into "tire kickers," what you can do to minimize those factors, and turn them into paying customers. (p. 25)

Why you have just seven short seconds to hook your website visitors, and what you can do to keep them hooked. (p. 36)

What libraries, classified ads and the internet have in common. (p. 40)

Why making your webpages fit onto a computer screen for better "readability" can actually be short-circuiting the effectiveness of your message. (p. 56)

The most important element of your website. Ignore it at your own peril. (You've already guessed this, haven't you?) (p. 3)

How to slice through the unbelievable wall of advertising clutter bombarding each of us every day. (p. 7)

Why "creative" copy isn't your most effective method of turning visitors into customers, and why you should avoid it. (p. 38)

Why every webpage is a selling page. (p. 54)

How to minimize "buyer's remorse" before the sale, dramatically increasing your conversion rate. (p. 70)

Why headlines are like movie titles, and why how much they "give away" can cost you. (p. 10)

The dangers of revealing your offer too soon. (p. 15)

Why hype and "false value" can be your website's worst enemy. (Hint! Too many exclamation points!!!) (p. 17)

Your five best options for entrusting the most essential (and the most demanding) element of your marketing. (p. 28)

The five.. make that the six.. basic types of website, and how to determine which one is "perfect" for your business. (p. 47)

Two simple techniques to keep your visitors to your generalized sales homepage on-message and on-target. (p. 55)

The "Big Concept" that’s all too-often overlooked, and can severely limit the effectiveness of your website. (p. 49)

How learning the habits and psychology of your visitors can immeasurably enhance the performance of your website. (p. 20)

The selling technique that is at once so effective, so simple.. and surprisingly, so often overlooked.. by many web designers. (p. 58)

What to include.. and what to leave out of your sales landing page's opt-in form. (p. 67)

The four-letter word that is a sale's most effective persuader.. why you should keep it out of your emails.. and how to use it anyway. (p. 67)

That's a lot, isn't it? And that's only a tiny sample of what you'll discover about copywriting and how vital it is to your every marketing campaign.

What's the Cost?

"A Roomful of Monkeys: Copywriting Secrets to Power-Boost Your Website" is eminently affordable, at just $17 for your digital copy.

And ordering couldn't be easier. Just grab your plastic and your mouse. Clickbank sells our products.. they are a trusted online retailer specializing in digitally delivered products. After the order goes through you'll get a Thank You email from me and a link for your download.

The report is delivered in PDF or Zip file.. and don't worry if you don't have a PDF reader.. Adobe Acrobat is free. I'll give you a handy link to download the version you need, just in case, as well as a link to a zip program.

Better yet, try it Risk Free for 60 days.

If A Roomful of Monkeys isn't everything I say it is, you can get your money back. Again, just notify Clickbank within those 60 days and your money will be returned.

So the pressure is on me to give you the extremely valuable information you're seeking.

Act Now

Having a more effective website is simple.. if you know what to do.

This e-book tells you exactly what you need to know, why the internet is a completely different advertising animal, and how you can harness it to powerfully boost sales, both online and in your brick and mortar outlets.

Remember that you can get this information without risk.

The book was created using MS Word 2007 but in the Zip file, I have included both the new ".docx" extension as well as the ".doc" extension for users of earlier versions of Word, so you shouldn't have a problem.

In either case, there are links for the Adobe Acrobat Reader and WinZip, should you need either of those programs.

Just press the button below to get started:

Remember, ClickBank sells our products.

Should you for any reason decide that "A Roomful Of Monkeys: Copywriting Secrets to Power-Boost Your Website" isn’t for you, you may request a refund for up to 60 days, according to ClickBank’s policies. (Refund requests should also be directed to ClickBank). And keep the e-book free, with my compliments - that way, you risk nothing.

And if you have any trouble with the downloads after your payment has been approved, or just wish to comment, please contact me at mail@kopywrighter.com

"A Roomful of Monkeys: Copywriting Secrets to Power-Boost Your Website" is available for you virtually immediately for just $17. The tips and advice I provide will either work for you.. or you can request a refund from Clickbank for a full refund within 60 days. Simple, huh?

Your website will thank you for the Power-Boost!

Sincerely,

The Kopywrighter

"Writing for your Success!"

P.S. In “A Roomful of Monkeys: Copywriting Secrets to Power-Boost Your Website,” you'll learn why many websites are ineffective, and not attaining their potential as a powerful sales tool for your business or organization. You'll get 77 pages, packed with tips, techniques and surprising secrets to powerfully energize your website and help maximize its effectiveness. It's just $17, and seconds away!

Contact Kopywrighter to set up a free copywriting consultation

Bill Kaye
Wilmington, DE 19803 USA
(302) 478-8609
email: mail@kopywrighter.com

Kopywrighter