WWILFing
or
“What Was I Looking For?”
I promise to keep this short, because I know what you're looking for when you go online: an optimum internet experience. But think about how we use the internet.
or
“What Was I Looking For?”
When most of us first encountered the "worldwide web", (and aren’t you glad we’ve shortened it to “the web” or the “net?”), we were fascinated by the amount of information suddenly available at our fingertips, and the hundreds of entertaining sites we discovered.
We were "surfing the internet" and having an amazingly good time.
Then a strange thing happened: we all became more sophisticated in our usage, and tired of trying to find things on our own.
Miraculously, search engines were born to speed up our searches. Presto, virtually instant gratification!
It's now become possible to find out just about anything you want on the net… or at least a site that might have the answers you seek.
The problem is, while each site has lots of information, almost always, there are links to be redirected to other sites.
Which, in turn, have more links, and more reasons to click, and shortly, you ask yourself…
"What Was I Looking For?"
How many times do you just forget why you started searching in the first place?
"WWILFing" can lead to many unproductive hours on the internet, as you continually find new sites to click. It’s especially dangerous if you're WWILFing at work: one study found that the worst country in terms of work hours wasted was England, with nearly a third of the workday wasted on WWILFing.
But don't quote me on that; it's a "fact" I found while WWILFing, and I can’t remember where I saw it, let alone know how to go back to it!