Kopywrighter Bio
The Kopywrighter is your solution for everyday business writing, for prompt, creative, persuasive on-call copywriting... the “staff writer” not on your staff, but on your side.
As a freelance “on-call” business writer, the Kopywrighter supplies a dependable, creative voice for:
- webpage copy
- sales and fundraising letters
- brochures
- newsletters
- promotional materials
- radio spots
- on-hold messages
- editing
- proofreading
- resumes
- general business writing
The Kopywrighter is Bill Kaye, Production Director for WJBR-FM in Wilmington from 1985-2005. As Production Director, Bill was the primary copywriter, creating over 8000 individual radio spots for virtually every type of business, service or product. He was often required to write copy for businesses or products he knew little about, but Bill’s special talent was in digesting complicated and detailed notes, and writing radio spots that informed the listener as well as prompting that all-important “call to action.”
Bill’s strengths are creativity, dependability and promptness. Radio’s deadlines are tight: copy being written today is often produced for the next day’s air schedule. Bill’s dedication to detail and passion for accuracy ensured that there were virtually no “make-goods” required for inaccurate or dated copy.
Recently, Bill has been involved in consultative sales, particularly business to business sales, and thus brings a unique perspective and understanding of the demands of businesses and organizations. As a consultative sales account manager, Bill became adept at interviewing prospective customers to evaluate their specific needs, in order to devise and present effective solutions which benefited the customer. He also brings experience to the creation of all manner of marketing materials.
A desire to make a difference in his community drove Bill’s 10 years service with Fox Point Babe Ruth League, as President and later as Registrar, long after his own children had left the league. Bill oversaw all facets of the league’s writing, including the creation of brochures, newsletters, handbooks, fundraising and recruitment letters, advertising and all peripheral materials.
Bill is also the author of two published novels: The Killing of Bill Doolin (Leisure Books, 1980); Wrong Target (Leisure, 1981)