Discover how Copywriting energizes your business, increases your visibility, and power-boosts your website's performance...
Your business depends on writing, every single day, from internal communications within departments to the actual advertising, publicity and marketing materials that bring customers to your door, switchboard, fax machine, email inbox and website:
- Brochures...
- Newsletters...
- Press releases...
- Direct mail...
- Sales letters...
- print ads...
- And now, more than ever... your website.
Everything that carries your company name or logo creates an impression, positively or negatively. And someone has to write it.
If you're..
- in search of a writer, copywriter, web copywriter, expert copy analyst, editor or proofreader...
- dissatisfied with the copy on your website..
- writing your own marketing materials, newsletters, brochures, press releases and web content, but can't understand why the response rate isn't better..
- searching for tips, guidance and consultation for higher search results for your website, better conversion rates and improved ROI (Return On Investment)...
... you should consider hiring a business copywriter.
If lately you've been trying to figure out whether a skilled copywriter can make a difference, it’s likely that you’ve been thinking about your last advertising campaign or marketing project.
So how did that work out for you, anyway?
- Did it produce as well as you expected.. or hoped?
- Did your website traffic increase?
- Did your visitors stay long enough to buy what you're selling?
- Did your receptionist complain about keeping up with all the calls?
- Is your Inbox overflowing with real, qualified leads?
- Is your Sales Department excited because cold calling has turned not just into "warm calling," but hot prospects?
- Is your accounting department grinning from ear to ear, because they've seen the bottom line?
Or were the results... underwhelming... and overly disappointing?
Why is your website so important?
Estimates are that by the end of 2010, more than 80% of consumers will be making buying decisions and actual purchases directly from the internet. E-commerce will likely become the most important part of your business. So it's important to learn how to improve that website now.
Straight Talk About Copywriting
It's a cliché: "content is king." In fact, words are the most important element of your website.
Web content isn't just about writing, of course, it's everything on your site, including the design: the colors, graphics, the layout.
But the look, while important, doesn't help you make a sale if the words are uninspiring or uninviting. Your site must engage and involve the visitor by appealing to the reasons he found you in the first place. It must immediately show the visitor that she's come to the right place, by emphasizing benefits to her, specifically geared to her interests, wants, needs and desires.
All visitors must quickly figure out that you're offering exactly what they're seeking: Information. Products. Services. And what's in it for them.
Keeping that visitor depends almost entirely on the skill of the copywriter.
Who Is Kopywrighter?
Take a look at the About Kopywrighter link here or on the top of the page or to the right. You’ll find a short Bio and some details about the way I work, as well as the Kopywrighter Philosophy mentioned above.
Check out the Copy Samples. You’ll find the Kopywrighter writing style to be easy, conversational, and persuasive. This style was developed in the crucible of writing for radio, where it's essential to hook the listeners immediately, keep them listening, and write an effective call to action. Those same principles can be translated to direct mail, and with modifications, to website copy.
I’ve expanded on that philosophy in my 77-page e-book, "A ROOMFUL OF MONKEYS: COPYWRITING SECRETS TO POWER-BOOST YOUR WEBSITE." The book is filled with tips and guidelines about copywriting and what you can do to "power-boost" the effectiveness of your website. In it, you'll get even greater detail why it's essential to make the writer the most important part of your marketing efforts, whether they're in traditional printed form, or on your website.
Get more details on the book by clicking here:
"A ROOMFUL OF MONKEYS: COPYWRITING SECRETS TO POWER-BOOST YOUR WEBSITE." You'll have access to 77-pages of juicy bits and tips about copywriting and what you can do to "power-boost" the effectiveness of your website.
Think again why you came to www.kopywrighter.com in the first place..
- to research a copywriter
- to learn how your web copywriting can be improved
- to figure out if I have the chops to improve your company's website
- to create more marketable written materials that trigger a "surge" in your company's sales.
Take a few minutes to look around the site, then contact me at mail@kopywrighter.com with any questions or to request a free copywriting consultation. I'd be happy to discuss your next project or campaign, or simply take a look at your present campaign and critique it, to show you how to bolster your presence on the web or in your daily marketing activities.
Thanks!
The Kopywrighter
The "Staff Writer" not on your staff.. but on your side!"Writing for your Success!"
mail@kopywrighter.comP.S. To learn more about"A Roomful of Monkeys: Copywriting Secrets To Power-Boost Your Website", just click here for all the details.
